Guide for Managing Social Media
What is Social Media?
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
Why is Social Media important?
Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.
What is the purpose of Social Media?
The purpose of social media is primarily to build a brand and increase its visibility. As social media sites have become more popular, brands and businesses are pulling their services over the sites to market them in the right manner.
Here’s the guide for Managing Social Media:
1. Use social media scheduling tools such as Hootsuite and Buffer to schedule your social media postings.
Why is Hootsuite more recommended to use? Hootsuite allows you to schedule posts to publish at your preferred time in the future. It supports a wide range of platforms , including personal accounts , business pages, and other types of social activity. It does offer a free plan, which limits you to scheduling 30 messages across three social profiles. If you need unlimited scheduling, they have a $30/month professional plan which is more usable across 10 social profiles. There are also $129/month Professional plan and $599 business plan , each adding additional features.
Below are other Scheduling sites:
Hootsuite.here
Loomly. here
PromoRepublic.here
Buffer.here
Sprout Social.here
Tweetdeck.here
SocialOomph.here
MeetEdgar.here
CoSchedule.here
AgoraPulse.here
Tailwind.here
Everypost.here
Sendible.here
Crowdfire. here
Later.here
2. Build relationships with customers before trying to sell.
Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process. Then how to build relationships with customers?
First, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important.
Second, your customers expect great products or services from you. You should continue to raise the bar on what your company offers.
Third, customer feedback helps you hone your customers’ specific needs so you can find the best solutions to their problems. The better your offering meets their needs, the more your business will grow.
Fourth, build customer relationships through your online presence. Ask customers questions, and respond to their inquiries.
And lastly, Show appreciation. Reward long-time customers with a loyalty discount program. You can hand out reward cards, or use a loyalty program app to track customer rewards.
3. Target Facebook ads to people who will already likely buy your(clients) products/services.
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. ... The ads are delivered all across Facebook, and some formats are eligible to show in the Facebook News feed. Facebook ads belong to one of two categories, Ads or Sponsored stories.
Paid Facebook advertisements are important for businesses because they allow you to target a specific audience. Facebook claims that they are 89% accurate when it comes to targeted campaigns. ... These options include targeting custom audiences, lookalike audiences, and business website visitors.
4. Split tests variations to see what your audience likes best.
A split test (also known as an A/B test) is a marketing strategy where two elements of a marketing campaign are tested against each other to analyze which one will deliver the best results. Most marketers run split tests because they suspect an aspect of their marketing isn't working well, or because they think they can get even better results, such as more leads or sales, from a web page. Split testing actually has many potential benefits.
5. Show ads to people who already looked at your products.